Beginning of the end for YouTube?
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As video-sharing site YouTube rides an enormous wave of popularity, a research firm has expressed doubts about the company's business prospects.
Josh Martin, an IDC research analyst, issued a report Thursday asserting that YouTube will struggle to squeeze profits from its video-sharing business, primarily because its audience has grown accustomed to paying nothing for the service. Fans of San Mateo, Calif.-based YouTube are even likely to buck attempts to post ads on the site because YouTube has largely been ad free since its official launch last December, according to the report.
"In order to begin addressing its issues, YouTube must implement myriad changes," Martin wrote in his report. "The truly difficult task for YouTube is to change the entire culture of the viewers that propelled it to overnight success."
Should I start looking back a Photobucket or Veoh?
As video-sharing site YouTube rides an enormous wave of popularity, a research firm has expressed doubts about the company's business prospects.
Josh Martin, an IDC research analyst, issued a report Thursday asserting that YouTube will struggle to squeeze profits from its video-sharing business, primarily because its audience has grown accustomed to paying nothing for the service. Fans of San Mateo, Calif.-based YouTube are even likely to buck attempts to post ads on the site because YouTube has largely been ad free since its official launch last December, according to the report.
"In order to begin addressing its issues, YouTube must implement myriad changes," Martin wrote in his report. "The truly difficult task for YouTube is to change the entire culture of the viewers that propelled it to overnight success."
Should I start looking back a Photobucket or Veoh?
posted by Corinne at 3:13 PM
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